Scott Amann: Leading Strategic Planning During Covid-19 Continues Revenue-Generating Content Production for Major Broadcast
Friday, 23 July 2021
The Covid-19 Pandemic virtually stopped event-related activity, nationwide. Scott Amann was the SVP of Talent Business and Legal Affairs for his company. His company, like thousands across America, was put on hold. Scott was asked to mobilize the company’s legal team and medical staff to quickly research and develop a series of Covid protocols and
- Published in View Point
Carl Collins-Cepeda: Omnichannel Approach to Reviving Retail Company Results in Additional Sales Revenue of $30+ Million, Improved Customer Access and Satisfaction
Wednesday, 23 June 2021
As the modern shoppers’ habits have changed dramatically in the digital age, managers always face the constant challenge of creating an approach to store sales that focuses on both providing seamless customer experience, whether the customer is shopping in a brick-and-mortar store or online from a digital device. I interviewed Carl Collins-Cepeda, a senior retail
- Published in View Point
Hans Luetkemeier: Moving Customer from Annually Renewing Contract to Multi-Year Agreement Allows for $6 Million Capital Improvements
Tuesday, 22 June 2021
Hans Luetkemeier’s previous company had a facility in Waterloo, IA which was supported by a sole customer. Certain assets were deteriorating and required a capital investment to ensure long term sustainability of the asset. Past management was unable to get the customer to commit to a long-term agreement which was required for his company to
- Published in View Point
Kevin Gentry: Rolling Out an International Brand and Strategy Generates New Product Interest
Tuesday, 20 April 2021
A big commercialization project requires many touch points and significant communication skills. This was something that growth and business development leader, Kevin Gentry, was able to successfully tackle through problem solving and perseverance. Here is his story: “As a new product within the organization nears completion of its qualification program, I am promoted and assigned to manage preparation and strategy for product
- Published in View Point
Kent Fraser: $137K Savings in Annual Maintenance Cost and No Patient Risk
Monday, 19 April 2021
Recently, I interviewed Senior Business Operations Executive, Kent Fraser, about his handling of a healthcare merger that added a 500-bed tertiary medical center, a community hospital, and 13 separate specialty clinics to the organization, supported by six different telephone system suppliers. The merger necessitated a switchover to an integrated system. Kent said, “…added facilities were
- Published in View Point
Greg Bengtson: Labor Laws Threaten Ability To Close Factories – 80% Business Risk
Tuesday, 02 March 2021
The following encapsulates an informative and thought-provoking conversation I recently had with strategic planning expert, Greg Bengston. Historically, Greg Bengston’s European organization was operated in a very decentralized fashion. This resulted in having a large factory footprint and high manufacturing costs, which put them in a position with under-utilized capacity. Greg was charged with bringing
- Published in View Point
David Traub: Supplier Owes $35M Considers Chapter 11 – How To Turn This Into $2M In Profit?
Monday, 08 February 2021
When a critical supplier is considering Chapter 11 Bankruptcy and still owes your company $35M, it leads to some sleepless nights. David Traub, International Joint Ventures, Partnerships and Strategic Alliances expert; inherited just such a situation when his company appointed him Head of Precious Metals Trading for the Americas. He discovered that not only was
- Published in View Point
Rick Zessar: What Would you Do? Three-Day Commercial Production During Covid-19: Child Actor, Filming Crew and Location Host Backed Out
Friday, 04 September 2020
This what Rick Zessar — a highly-successful and experienced Executive Producer for advertising, branded content, animation, production, and post-production for broadcast, digital, and social media channels and companies — was presented with. Rick was asked to freelance-produce a commercial in New Orleans – just as the city began shutting down due to the Covid-19 pandemic.
- Published in View Point
That’s right, country music isn’t the only draw to this great city. They also secured the Southeastern Men’s and Women’s Basketball Conference with a contract that will generate between $18-$20,000,000, annually, through 2035. One of the key players in orchestrating the winning approach for the contract was Jay Grider, who was Vice President of Events
Jay Grider: VP Generates $378,000,000 Income For Nashville, TN
Monday, 20 July 2020