John Risley: $25M on New Product Introduction Against Big Competitors
Wednesday, 13 April 2022
How people drink coffee at home has changed dramatically in recent years. The growth in Starbucks and in your local, premium coffee shop began to train consumers on the importance of quality and freshness spawning the growth of single-serve coffee at home. As the Director of Sales & Marketing for the Senseo coffee brand, John
- Published in View Point
Jeff Rogers: $12K College Tuition Savings and Application Time Reduction
Friday, 08 April 2022
As a start-up “SpeedyPrep”, part of Online Educational Programs (OEP), suite of test prep and certification programs, was rated the #1 test prep for high school students preparing for college by the industry’s leading advocate. A niche existed in the home-school (HOS) market for offering test prep study materials online that helped prepare students for the
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Lance Spencer: Turning a Project No One Wanted Into Billions
Monday, 28 March 2022
Lance Spencer, an expert in Production & Operational (Re)Structuring and an executive who knows how to build great performing teams was asked to accept an assignment on the “North Slope.” He did not flinch. Within a few days he had mapped out a revised execution plan and agreed to marshal it for his company. Because
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John McHenry: Educational Services Maximized, Costs Reduced Through Strategic Leadership Plan
Saturday, 26 March 2022
John McHenry has a diverse private and public sector business background, supported by an equally diverse formal education. Excelling as a Subject Matter Expert writer and instructor for an international technology company, he was suddenly promoted to the Director of Content and Services Development (CSD). Creation of the organization’s instructional assets was increasing exponentially but
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Christopher Meyer: From Nothing to $58M In Income in Retail Deal
Wednesday, 23 February 2022
Christopher Meyer guided Kohl’s executive team to become a leader in the mattress and bedding industry. He was working as the VP of Global Sales and Marketing for Trans World Marketing and services a client he had prospected, Serta. As an executive at the full service promotional and marketing firm with design and manufacturing, he
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Jason Brandler: Newly Developed Technology Has Immense Impact on Animal Safety
Saturday, 19 February 2022
Senior Finance & Operations Executive, Jason Brandler, is known for exploring the unknown, analyzing situations, rooting out roadblocks to progress, and continuously improving and increasing product values. Below, we learn more about a significant impact that he made on his industry. “The first major investment project that I managed was investigating the viability of initiating
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Mike LeBaron: Multi-Unit Consolidation Proves Highly Successful!
Tuesday, 15 February 2022
Mike LeBaron has worked in a variety of operations roles at national and regional banks. The need to consolidate operations is something all banks wrestle with at various stages of their growth. Mike is an expert at consolidating operations. Mike details seven critical components of a successful centralization plan: executive sponsorship, training, roles and expectations,
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Al Gaston: Grew Top Line While Reducing Bottom-line Loss by 40%+ in One Year
Friday, 04 February 2022
Tom’s Foods, Inc., founded in 1925, was a Southeastern based salted snack food manufacturer with revenues of $250 million. The Company grew its distribution system by means of independent franchisees, a model that worked well for several decades. Beginning in the 1960’s, however, Frito-Lay began consolidating regional snack food companies and most importantly, amassing a
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Kirk Dornbush: Keeping the Ship Afloat – Corporate Survival During the 2008 Financial Crisis
Friday, 04 February 2022
Kirk started Iconic Therapeutics after licensing a novel treatment for wet age-related macular degeneration and cancer from Yale University. After raising $15M in Series A funding, they had completed the pre-clinical phase of the drug’s development and were ready for the all-important Phase 1 human safety studies. All that remained was to complete the final
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Victor Sirgado: Company Goes From Unrecognized To Top Of Industry In 5 Years
Saturday, 29 January 2022
The following summary outlines, Senior Client Strategist & Growth Strategy Executive, Victor Sirgado’s strategy for swift industry growth. (Scroll down for full video interview with host, Fred Coon SC&C CEO.) The Opportunity: Healthcare providers and hospitals essentially did not advertise prior to 1977. Not surprisingly, it was the legal profession itself that championed the issue
- Published in View Point