Caroline Keros: NPS Yields $800,000 in Fresh Customer Opportunities
Wednesday, 24 February 2021
When Caroline Keros was given the job of Sales and Marketing Director, her company had a 2020 goal to achieve less than 5-10% churn for current customers. Given a global customer base of less than 50, Caroline was told that maintaining a strong relationship with every customer was extremely important. Previously, contact with customers was
- Published in View Point
Ivan Orrego Sr.: Measuring Customer Satisfaction – How to Make Good Even Better
Tuesday, 03 November 2020
Gaining and keeping customer satisfaction high is tough, no matter the industry. One way many companies keep up is to keep score; but a score on what? I hate detail, but this story requires some terminology that many of us do not use, so here goes. In the banking and credit union industries, it’s KPI’s,
- Published in View Point