Paul Altobelli inherited a 52-year old industry-leading company. However, it was bleeding financially and their core brand was stagnant. As newly appointed President, Paul initiated a thorough review and realized that additional revenue streams and volume were required to drive down operating costs.  He also saw possibilities for new market development and expansion. Paul instructed
In 2016, a manufacturing company hired Jonathan Henson, CMIOSH, to lead their Environment, Health and Safety (EHS) program. The manufacturing company had over 1600 employees based in five manufacturing plants across the US, UK, Mexico, and China. The company also had five service centers in the US. The safety director role allowed Jonathan to bring
Forward-focused predictions of the impact of eventual COVID restrictions augured for significant reductions and some elimination of planned promotional expenditures. Stakeholders most affected by the changes objected strenuously and demanded verification of the forecasts justifying cancellations.  Experience with similar business disruptions in the past showed the response needed to focus on ensuring a successful return
This what Rick Zessar — a highly-successful and experienced Executive Producer for advertising, branded content, animation, production, and post-production for broadcast, digital, and social media channels and companies — was presented with.  Rick was asked to freelance-produce a commercial in New Orleans – just as the city began shutting down due to the Covid-19 pandemic.