David Mashaal: Exec Sources Ideal Supplier to Advance Product Availability
Friday, 24 February 2023
Termination of the licensing agreement authorizing marketing of one of the company’s premier products loomed near. However, the licensor was refusing to extend the term intending instead to appropriate the business. With the availability window rapidly closing, replacing the supplier became a necessity to avoid a no-stock situation. David Mashaal, a US/INTL negotiation expert, sourced
- Published in View Point