Matthew Jones: $40M Increase by Securing Cooperation of Government and Private Sector
Wednesday, 25 May 2022
“The destination’s promotional budget was driven by tax revenues,” says Senior Management Executive, Matthew Jones. “These capped the amount of annual growth possible. The competition enjoyed more expansive funding giving each a competitive advantage in sales and marketing campaigning. “I used an existing economic improvement program to access an additional $4 million in incremental tax
- Published in View Point
Victor Sirgado: Company Goes From Unrecognized To Top Of Industry In 5 Years
Saturday, 29 January 2022
The following summary outlines, Senior Client Strategist & Growth Strategy Executive, Victor Sirgado’s strategy for swift industry growth. (Scroll down for full video interview with host, Fred Coon SC&C CEO.) The Opportunity: Healthcare providers and hospitals essentially did not advertise prior to 1977. Not surprisingly, it was the legal profession itself that championed the issue
- Published in View Point
Robert Sanchez: Successful Marketing to LATAM Markets In Turbulent Times
Wednesday, 17 November 2021
Marketing is about people, especially in LATAM markets. People are affected by their affinity groups (types of groups – grandmothers, teenagers, etc. – that are buying certain products for reasons not necessarily aligned with a specific demographic), consumer behavior, values, beliefs, and cultures. The way they express themselves can change the way they buy. Robert
- Published in View Point
Robert Hazlett: Comprehensive RFP and Quick Response Lead To $390,000 Contract
Saturday, 21 August 2021
I recently had to opportunity to speak with with Senior Business Development Executive, Robert Hazlett, who explained how he created a comprehensive strategy to win over his team and client after an underwhelming RFP response. Here is the process in his own words: “I identified a transformational business development opportunity through a Request for Proposal
- Published in View Point
Scott Amann: Leading Strategic Planning During Covid-19 Continues Revenue-Generating Content Production for Major Broadcast
Friday, 23 July 2021
The Covid-19 Pandemic virtually stopped event-related activity, nationwide. Scott Amann was the SVP of Talent Business and Legal Affairs for his company. His company, like thousands across America, was put on hold. Scott was asked to mobilize the company’s legal team and medical staff to quickly research and develop a series of Covid protocols and
- Published in View Point
Keith Higdon: $30M in Revenue – Increased Customer Retention – Improved Product Delivery
Friday, 11 September 2020
Not long ago, I spoke with Keith Higdon, a Senior Operations Executive who specializes in optimizing top and bottom line margins, about one of his biggest challenges. Keith said, “Recently, I worked with a company in business for 65+ years whose pricing was stagnant. The division I was asked to help had $400 M annual
- Published in View Point