John McHenry: Educational Services Maximized, Costs Reduced Through Strategic Leadership Plan
Saturday, 26 March 2022
John McHenry has a diverse private and public sector business background, supported by an equally diverse formal education. Excelling as a Subject Matter Expert writer and instructor for an international technology company, he was suddenly promoted to the Director of Content and Services Development (CSD). Creation of the organization’s instructional assets was increasing exponentially but
- Published in View Point
Carl Collins-Cepeda: Omnichannel Approach to Reviving Retail Company Results in Additional Sales Revenue of $30+ Million, Improved Customer Access and Satisfaction
Wednesday, 23 June 2021
As the modern shoppers’ habits have changed dramatically in the digital age, managers always face the constant challenge of creating an approach to store sales that focuses on both providing seamless customer experience, whether the customer is shopping in a brick-and-mortar store or online from a digital device. I interviewed Carl Collins-Cepeda, a senior retail
- Published in View Point
Ashok Palani: Streamlining Transactional Email Adds Revenue, Profits, and More Satisfied Customers
Friday, 28 May 2021
All of us have encountered frustrations caused by email design issues. This especially affected our guest, Senior Executive of Business Transformation, Ashok Palani, in a unique way. His company had a flawed and customer-frustrating transactional email experience that suffered from lack of business governance as well as incorrect, confusing, difficult-to-change messaging, and an inability to
- Published in View Point
Alexander Chew: Competition is Fierce – Price is Closing Driver – Now What?
Friday, 16 April 2021
When management says, “We have an image as a quality supplier and a reputation for providing a superior product, so why should we lower our rates?”, what is the next and most logical course of action? Senior Sales & Marketing Management Leader, Alexander Chew, faced this specific dilemma and discovered a solution that he considers
- Published in View Point
Suresh Joshi: Marketplace Competitiveness Increases to 82%
Tuesday, 19 January 2021
When senior director, Suresh Joshi approached the issue of marketplace competitiveness, his first look confirmed the following: “Our initial services for sellers to review the best marketplace prices was insufficient, since 25% of the sellers took more than eight hours to opt-in. I led a bottoms-up ideation with my team in partnership with my product
- Published in View Point
Valerie El-Jamil: What is Resiliency and Why is it Important?
Tuesday, 05 January 2021
According to the Harvard Business Review, resiliency is defined as “the ability to recover from setbacks, adapt well to change, and keep going in the face of adversity.”[1] Valerie El-Jamil, a senior coach with the Human Capital Strategies Firm, Stewart, Cooper & Coon, said the focus is on dealing with a situation and moving forward.
- Published in View Point
David Robson: Inventory Shrinkage = Millions, If Not Effectively Managed – Here’s a Solution…
Friday, 30 October 2020
Each year, companies lose millions by not controlling shrinkage, Especially out-of-stock key items, operational weaknesses, and theft. Every company, regardless of industry or size, has some sort of shrinkage. Recently, I spoke with Strategic CFO and Compliance Executive, David Robson who said that one company he worked for approached four times average for his industry;
- Published in View Point
Rick Zessar: What Would you Do? Three-Day Commercial Production During Covid-19: Child Actor, Filming Crew and Location Host Backed Out
Friday, 04 September 2020
This what Rick Zessar — a highly-successful and experienced Executive Producer for advertising, branded content, animation, production, and post-production for broadcast, digital, and social media channels and companies — was presented with. Rick was asked to freelance-produce a commercial in New Orleans – just as the city began shutting down due to the Covid-19 pandemic.
- Published in View Point
Matt Brabazon: Create a Brand Concept in 72-hours or Lose a $3.2 Million Sale – Matt Brabazon did this, and much more…
Friday, 26 June 2020
I don’t know of any manager or executive who hasn’t received that last-minute phone call asking if they can produce miracles. Matt Brabazon did just that, and simultaneously put $3.2 million in his company’s bank. At ViewPoint, we are always interested in how something gets accomplished. From my own experience, I also know that putting
- Published in View Point
Ron Lacey: $35M Loss to $4M Profit and 48% Gross Margin Increase. HOW?
Monday, 08 June 2020
Video Conversation with Fred Coon (View Below) The answer: Quick action, creative problem-solving, innovation, motivating cross agency teams and plain old hard work by Ron Lacey. In speaking with Ron Lacey recently, we were discussing a problem where his corporate leadership could not specifically identify causes for not achieving profitability. His CFO asked Ron to
- Published in View Point
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